Logos, colour systems, and visual direction built from scratch, so your brand looks as serious as the work behind it.
Branding, design, and storytelling by Crystal Hughes. Now with a store of original books and merchandise.
Tag Your It is a creative studio built on one simple idea: your skill deserves your name on it. We help founders, authors, and small businesses turn raw ideas into brands people recognise, through identity design, social content, and online stores. That same belief now runs through our own catalogue of books and merchandise.
Every project is built to showcase what you already do well, clearly and confidently.
We work in the open, with steady progress you can see rather than promises you have to trust.
From a logo to a full storefront, everything points back to the story behind the work.
Crystal founded Tag Your It to give small businesses the kind of creative work usually reserved for big budgets. She works hands-on across brand identity, social design, and e-commerce, and writes fiction that asks the same questions her branding work does: who gets to be seen, and on whose terms.
Her novels, My Black Is Not Your Black and The Weight of Crowded Silence, sit alongside client work in the same catalogue, because both come from the same place.
Brand identities, social campaigns, storefronts, and book covers built for clients and for the studio.
Two collections, one catalogue. Start with a story or something to wear it on.
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Crystal took a folder of half-finished ideas and turned it into a brand I am proud to put my name on. The whole look finally matches the work.
Our online store went from an idea to live orders in under a month. Everything was set up properly, and I actually understood how to run it afterwards.
The social graphics changed how people respond to our posts. Same message, but it finally looks like it belongs to us.
Every package is quoted before work starts. No hourly surprises.
For a new business that needs a clean, consistent look to launch with.
The full identity, plus the assets you need to actually use it every week.
Identity plus a live online store, set up, styled, and ready to take orders.
Independent founders, small businesses, creatives, and authors. If you are building something from the ground up and need it to look the part, you are the right fit.
It starts with a short conversation about your goals, audience, and timeline. From there you get a clear scope, a fixed price, and a delivery date before any work begins.
Most identity projects are delivered in about ten business days, including a round of revisions. Larger builds with a storefront or book layout take a little longer.
Yes. Every title and product in the store is written, designed, or art-directed by Crystal Hughes, then produced with trusted print partners.
Orders are packed and shipped within three business days, with tracking sent to your email as soon as the parcel leaves.
Tell us about the brand, the book, or the store you are trying to launch. We reply to every enquiry within two business days.
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